Online Marketing Show
Search Master classes in partnership with Efficient Frontier
29th June 2010 and 30th June 2010
Sponsored by: 
10.00-10.30
Search Meet Display – Display Meet Search
Search marketing has a dynamic ecosystem of biddable marketplaces that advertisers can value and buy media. The time has come for this remarkable system of decision-making and trading to come to the display market. For too long, display advertising has been hamstrung by an antiquated method of trading that delays decisions, creates inefficiencies and suppresses investment by advertisers. Learn how the ad exchanges, such as Doubleclick and Rightmedia, are creating marketplaces that will provide an efficient and dynamic environment for media owners and advertisers to do business.
Jonathan Beeston, European Client Services Director, Efficient Frontier
10.30-11.00
Performance Marketing Face-to-Face
Come along and speak to the Efficient Frontier team directly to check the health of your current PPC campaigns and get tactical advice on how to increase your effectiveness. Pre-book a private consultation via sales-europe@efrontier.com
11.00-11.30
Case Study: A practical guide to tracking offline conversions effectively
We all know that tracking conversions at the keyword level is crucial to successful search engine marketing but what happens when a transaction is taken offline? How can you ensure offline conversions feedback into online campaigns? Join Robert Levetsky as he walks through a case study of how Efficient Frontier worked with Servicing Stop to improve their keyword conversion attribution by 20%. Discover a simple way to track call centre bookings back to the originating keyword, and subsequently improve your bid optimisation and grow conversions
Robert Levetsky, Senior Account Manager, Efficient Frontier
11.30-12.00
Performance Marketing Face-to-Face
Come along and speak to the Efficient Frontier team directly to check the health of your current PPC campaigns and get tactical advice on how to increase your effectiveness. Pre-book a private consultation via sales-europe@efrontier.com
12:00-12:30
Case Study: How to distinguish new customers vs existing customers in your paid search campaigns
History tells us it is more expensive to acquire new customers than exploit the loyalty of existing ones but most etailers will agree that search campaigns driving new clients is more valuable than paying for clicks that reactivate existing customers. Redcats UK were especially keen to push new client acquisition through PPC since their brands already had a high degree of customer loyalty. Hear how Redcats and Efficient Frontier worked together to drive users to the La Redoute, Vertbaudet and Daxon websites with a strong focus on new users.
Jimmy Felstead, Account Manager, Efficient Frontier
Sheila Pen, Account Manager, Efficient Frontier
12:30 – 14:00
Performance Marketing Face-to-Face
Come along and speak to the Efficient Frontier team directly to check the health of your current PPC campaigns and get tactical advice on how to increase your effectiveness. Pre-book a private consultation via sales-europe@efrontier.com
14:00-14:30
Top Tips for Mobile Search
Mobile is the largest digital platform in the world with 4x more mobiles than PCs. Find out how mobile search campaigns differ to regular search and learn how to set up mobile campaigns from scratch. Gain insights into which search engines enable mobile advertising and how to get the best out your mobile campaign. In this presentation Efficient Frontier will take you through specific client examples to demonstrate effectiveness in mobile search.<
Charlotte Rogers, UK Client Services Director
14:30 – 15:00
Performance Marketing Face-to-Face
Come along and speak to the Efficient Frontier team directly to check the health of your current PPC campaigns and get tactical advice on how to increase your effectiveness. Pre-book a private consultation via sales-europe@efrontier.com
15:00-15:30
Getting the most out of Search Engine tools
Search engines are creating new tools every day to make the lives easier of search marketers but there are so many, which ones should you use? In this presentation Efficient Frontier will walk you through all the types of tools that are available to save you time and make you more efficient. Learn which tools are the “must have” to the search marketers’ arsenal and gain insight on how to use them successfully.
Phil Dance, Client Development Manager
15:30 – 16:00
Performance Marketing Face-to-Face
Come along and speak to the Efficient Frontier team directly to check the health of your current PPC campaigns and get tactical advice on how to increase your effectiveness. Pre-book a private consultation via sales-europe@efrontier.com
16:00-16:30
Inside PPC Campaign Management
Campaign management technology is usually employed to save time and help make search marketers more efficient at their jobs but more importantly it should also be used to drive higher performance. In this presentation Efficient Frontier will walk you through different functionality search marketers should look for in a campaign management tool, including bid management. Come along and lift the hood on technology that can be used to optimise search and display together in one place and find out just how to produce bid models and simulations.
Mark Nall, Business Development Director, Efficient Frontier
