Digital Marketing Arena Programme
Sponsored by: 
Leading online marketing providers and suppliers will talk through case studies of digital marketing campaigns and tactics that have been successfully executed and that demonstrate results – learn how you could add value to your current digital marketing strategy.
Digital Marketing Arena Programme 2010
Day 1: Tuesday 29th June 2010
10.00-10.30
Rules Of Engagement
How brands & agencies should be using the 'engagement' advertising model to drive long-term value through customer acquisition & retention, through various steps: meeting your match, communication, getting engaged, and living happily ever after.
James Burrows, Managing Director, e-Miles UK
10.40 – 11.10
Why special offers make customers angry and what to do about it
Online special offers are supposed to drive sales and excite customers, but often they have the opposite effect. In this presentation, cxpartners reveal some of the surprising findings from its research into how customers really behave online and offer clear-cut best practices to help you improve special offers on your website.
Giles Colborne, Managing Director, cxpartners
11.20-11.50
Using Online PR to achieve SEO success
Propellernet’s link development offering goes beyond the press release and delivers SEO + PR The presentation will showcase some of our strategic and measurable results and talk around how clients can make their own online PR and SEO campaigns work harder together to deliver to their business objective
Stefan Hull, Business Director, Propellernet
12.00 - 12.30
The Art of Lifecycle Marketing
Lifecycle Marketing is becoming one of the key strategies in email marketing today. To understand the impact of lifecycle marketing and to learn about building customer lifetime value, Archna Trivedi will guide you through the basics and teach you how to build optimised email programmes as well as learn how to understand your own customers’ lifecycles.
Archna Trivedi, Senior Account Director, Epsilon International
12.40 – 13.10
Get multiple pages of your website to the top of SERP's for competitive terms - Leading client led case study
Daniel Cartwright, Marketing Director, NewReach/Content Plus
13.20 – 13.50
Blogging for Business
- Increase your web traffic by bolting a blog onto your site
- Why blogging needs to form a crucial part of your social media strategy
- How to use your corporate blog as a PR tool
Emily Hill, Managing Director, Write My Site
14.00 – 14.30
How aggressive On-line Brand Protection strategies create a safe customer environment while generating high returns on investment for brand marketers
- Identify third parties abusing your brand and/or selling grey or counterfeit products on the net
- How to Police the internet to increase and regain legitimate traffic to your sales platforms
- Establish direct communication channels with online customers as well as general internet user
- Achieve significant ROI by protecting your brand and revenues
Jerome Sicard, Regional Manager, MarkMonitor
14.40 – 15.10
‘The Social journey’: A look at the role social media can play across the entire consumer journey.
Jamie Kenny, Head of Strategy, Jam, social media experts @ Engine
15.20 – 15.50
The case for email automation: Increasing relevancy & revenues while reducing costs
Daniel Harari, Marketing Director, Emarsys
16.00 - 16.30
International SEO PPC, Social Media & Cultural Multivariate: What’s hot in 2010
This session will be led by Greig Holbrook, an expert in the field of international SEO, PPC and Cultural Multivariate. With over 10 years in the business, Greig has been at the forefront of developments in multilingual/international search since its inception. He'll be looking at case studies with such client such as Aviva, P & G, Mio/Navman, Brother and Discover America and showing how best to aprroach going global and what to avoid.
Greig Holbrook, Director, Oban Multilingual
16.30 - 17.00
Maximising ROI from social media
This session will explore how brands can maximise the return on their social media marketing programmes.
agency:2 will share their unique social media expertise by illustrating how social media marketing can influence the buying process and drive ROI.
Joel Davis, Director of agency:2 the UK’s leading social media agency, will also include a Q&A session on social media ROI and measurement.
agency:2 is a founding member of the DMA’s Social Media Council
Joel Davis, Chief Executive, agency:2, The Social Media Agency
Day 2: Wednesday 30th June 2010
10.00 - 10.30
Thinking Outside the Inbox
Nigel Arthur, UK Sales Director, ExactTarget
Daniela Martino, World Society for the Protection of Animals
10.40 - 11.10
How to increase engagement through consumer co-creation.
A case study demonstration showing the importance to brands of consumer participation through co-creation. The presentation will highlight how brands such as Nike, Coke, Footlocker and Philips have leveraged consumer communities to gather authentic consumer content delivering communications, insights and co-innovation while ensuring brand control and operating within a defined legal framework.
Stephen Wise, Managing Director, Eyeka
11.20 – 11.50
Demystifying Illusions in Digital Media
In this enlightening session Navigate Digital will unravel some of the common misconceptions often associated with Digital Media and demonstrate that planning, executing and managing successful digital media campaigns isn’t necessarily a ‘dark art’. Matt and John will draw on their combined 20 years experience in the Digital Media industry to set the record straight and clarify some of the myths that surround PPC, Affiliate Marketing, Display Advertising and Social Media. Delegates will leave under no illusion that each of these channels offer opportunities for any brand - irrespective of business size or budget.
Matt D’Alton & John Kimbell, Joint Managing Director, Navigate Digital
12:00 - 12:30
Integrated Multichannel Marketing – How to engage, profit and prove it
This presentation, featuring case studies of our work with leading brands, will look at how marketing communication channels can be integrated to optimise acquisition, conversion and retention. It will examine how triggered, one-to-one conversations across email, websites, social media and mobile, drive consumer engagement, and how the value thus created can be enhanced, measured and reported on in real time.
Turlough Martin, Managing Director UK, Agillic
12.40 – 13.10
Cross Over Marketing: B2B and B2C Strategies that Work for Both
- How B2B marketers can benefit from sending messages at just the right time
- How B2C marketers can use lead scoring methodology to enhance sales and ROI
- The benefits both can receive from incorporating social media into the mix
Will Schnabel, Vice President of International Markets, Silverpop
13.20 – 13.50
Ceros is an interactive online marketing platform. Its clients share a common aim: the creation of truly engaging digital communications. Communications that ignite direct conversation with readers. Communications that strengthen brand and sell product. In fact, the kind of communications the Web was designed to deliver.
Dom Duffy, Co-Founder, Ceros
14.00 – 14.30
Leveraging Email and Social Media for New Customer Acquisition
- Proven strategies for growing your customer base
- How to boost existing campaign performance using social media
- Actual results from successful campaigns across multiple brands
- How to identify your most influential brand advocates
- Key success metrics and how to interpret and apply them
Ryan Deutsch, Vice President of Emerging Media, StrongMail
14.40 – 15.10
Tips & tricks to boost your Email Marketing Campaigns
- Make sure your emails reach your target audience by taking deliverability seriously
- Maximise contact engagement via personalized behaviour-triggered messaging
- Expand email reach by combining it with complementary tools such as mobile, social media and surveys
- Optimise your campaigns by conducting split tests on a regular basis
- Analyse results thoroughly by monitoring not only opens and clicks but also recipient behaviour on the website
Arianna Galante, Account Director, ContactLab
15.20 - 15.50
How to measure the “Engaged Web” to gain competitive business advantage
No organisation can afford to ignore the reputational impact of a transformational media landscape, yet how many are effectively measuring their brand in a social media environment? Traditional measurement techniques are irrelevant and potentially misleading when it comes to measuring social media. Sam will examine new measurement and engagement trends and the emerging methodologies being adopted by world-leading companies.
- What is the “Engaged Web”?
- Why is big business turning to automated sentiment analysis?
- How to effectively listen and respond
- Mistakes to avoid
Sam Phillips, CEO, Glide Technologies
16.00-16.30
‘Social media’s growing pains’: A look at how social needs to adapt in order to become a marketing channel delivering clear ROI.
Alex Miller, Managing Director, Jam, social media experts @ Engine