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emarsys Email Benchmark Report 2010 Reveals New Trends in Email Marketing

Thursday, June 03, 2010

New 2010 report provides key industry data, for the first time with detailed language comparison

Vienna, Berlin, Starnberg, London, May 2010 - For the eighth consecutive year emarsys, one of the leading providers of email marketing solutions and services, published the Email Benchmark Report analysing the email response data from January 1 to December 31, 2009. This year, for the first time, comprehensive analysis of the response data was supplemented with insight into the language differences and their connection with the campaign results.

To produce the Report, emarsys evaluated more than 30,000 email campaigns of over 500 company clients, both from the business and consumer sectors. The data, assessed from the point of view of regional, linguistic and category differences revealed a number of significant trends, such as the increase in click rates in the consumer sector and a major decrease in unsubscribe rate in both consumer and business sectors.

For more details on this and other trends in email marketing, please download your free copy of the Email Benchmark Report 2010 by following the link:
http://www.emarsys.com/en/benchmarks2010.html

About emarsys:
emarsys is one of the leading providers of email marketing solutions and services in Europe. More than 500 companies worldwide are among our satisfied customers, including eBay, Alpharooms, Burton, Austrian Airlines, Playboy, Motorola and Canon, sending a combined volume of more than 1 billion emails each month using our email platform.

For further Information please contact:
Tatiana Vorontsova
emarsys UK Ltd.
100 Euston Street
NW1 2HQ, London
Email: press@emarsys.com
Tel.: +44-207-3880797