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Steak, leading specialist electrical retailing group
Tuesday, June 01, 2010
Steak has been appointed by DSG international plc (‘DSGi’), one of Europe’s leading specialist electrical retailing groups and UK market leaders, to work on behalf of its UK brands Currys, Dixons.co.uk and PC World. The account, won in a four-way agency pitch, will see Steak provide search engine optimisation services to DSGi, creating defined natural search strategies for each of the three brands to achieve online revenue targets and effective integration with other digital and offline marketing activities.
Gareth Owen, Head of Natural Search at Steak said, “This is an exciting opportunity to enhance the digital face of three major retail names and reinforce the strength of their offline brands in the digital space.”
David Walmsley, eCommerce Director at DSGi added, “As part of our strategy to win on the internet and take DSGi’s multichannel business to the next level, it is vital for us to build a stronger search presence. We were impressed with Steak’s energy, insight, expertise, and proven track record in delivering results for major retailers. I’m pleased to be working with Steak on this next phase of business growth, and am confident they will help drive our online brands forward.”
For further information, please contact:
Jocelyn Bull, Marketing Director, Steak: contact.pr@steakdigital.co.uk - 020 7420 3500
Lorette Nettar, PR, Steak : contact.pr@steakdigital.co.uk – 07968 521 684
About DSG international plc:
- DSG International plc is one of Europe’s leading specialist electrical retailing groups. It operates a multi-channel approach to electrical retailing and trades through more than 1,300 retail and online stores, spanning 28 countries and employing nearly 40,000 people. More than 100 million customers shop in-store and online with DSGi every year.
- DSGi’s retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in central Europe, Greece and Turkey, PC City in Spain and Italy and Pixmania.com across Europe.
- DSGi offers customers a comprehensive range of after-sales services, including a national customer support operation for IT and digital technology, The TechGuys, which offers telephone and home-based support services throughout the UK. It also runs a multi-brand business-to-business operation in the UK.
About Steak:
Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, British Gas, Debenhams and Swiftcover.
Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne. www.steakdigital.co.uk
