The leading UK online sports nutrition company looks to smartFOCUS to develop long-term email marketing and customer insight
Myprotein.co.uk, the UK’s leading online sports nutrition company, has selected smartFOCUS marketing solution to deliver stronger email marketing campaigns, better understanding of key purchasing groups and customer behaviour, and improved marketing performance.
Founded in 2004, Myprotein.co.uk is a manufacturer and vendor of high quality sports and health supplements. By selling in bulk directly to customers, Myprotein.co.uk cuts out intermediaries and offers its merchandise at the lowest prices available in Europe.
smartFOCUS, a leading supplier of multi-channel marketing solutions, will work with Myprotein.co.uk to develop an ongoing programme of service improvement that will deliver targeted campaigns and improved customer insight. smartFOCUS’ integrated platform approach will enable Myprotein.co.uk to improve targeted campaigns, identify and cater for key purchasing groups and improve campaign delivery. As Myprotein.co.uk continues to grow, additional functionality will be seamlessly integrated into the smartFOCUS software as required.
Mark Coxhead, head of marketing for Myprotein.co.uk said: “The values we saw in the smartFOCUS software – innovation, adaptability and a genuine commitment to delivering a high quality service to customers – are values we as a company strongly identify with. Having grown due to the quality of our customer service, we needed a marketing solution that would not sacrifice the high standards our customers expect. smartFOCUS will enable us to give our customers the information they want in a streamlined fashion, eliminating waste and allowing us to understand what our customers want.”
Chris Underhill, CEO of smartFOCUS, said: “For any growing company, there comes a point where some level of automation in email marketing is necessary. At smartFOCUS, we know that automation does not mean sacrificing personalised relationships with customers; in fact, quite the opposite. Our software adds intelligence, using customers’ behaviour patterns to ensure they only get information on products of interest to them, and that their feedback is used to drive further improvement. We are thrilled that Myprotein.co.uk has recognised our success in developing approaches specific to eachcustomer. We look forward to working closely with Mark and his team to build on their phenomenal success while ensuring that their continuous growth is boosted by customer insight to drive performance and service delivery.”
About Myprotein.co.uk
Myprotein.co.uk is Europe’s leading UK based online manufacturer and supplier of sports nutrition products.
Currently the only sports nutrition manufacturer with ISO9001:2008 UKAS certified accreditation in the UK, Myprotein.co.uk offers a wide range of high quality proteins, sports supplements and other ingredients at the lowest possible prices, bulk-buying materials to create savings for customers. Myprotein.co.uk produces some of its products in-house and sells direct on the internet to the end user, also manufacturing to customer specification.
The company was ranked 21st recently in the SUNDAY TIMES Fast-Track 100 list. It has also won the Growing Business Awards ‘Young Company of the Year’ 2007 award, and reached the last 16 of the 2008 National Business Awards.
About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, Lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS in e-mail and digital marketing:
smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.
smartFOCUS in news media:
smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.
Media contacts:
Hazel Butters or Max McConnell
Prompt Communications on behalf of smartFOCUS
Tel: 020 8996 1653 / 07780 687813
smartfocus@prompt-communications.com