The Online Marketing Show, London, Stand A439 – Magiq will be previewing its on-demand site personalization and CRM services for marketing agencies at The Online Marketing Show. The services are built around a suite of easy-to-use, pay-as-you-go tools that allow agencies to offer clients dynamic online personalization and lead generation campaigns for a fraction of the cost of traditional approaches.
For the first time, agencies can provide clients with the chance to benefit from the level of personalization and customer engagement previously only available to large organizations. It avoids the time and expense of having to employ armies of programmers, analysts and taggers to implement traditional personalization, CRM and targeted marketing programs. It automatically captures key events and information such as e-mail address, organization, location and visitor history, and dynamically personalizes sites and communications using this data.
“The core principal of Magiq is that it is easy to use. By utilizing the services, agencies can implement and run online campaigns for their clients without having to involve their IT teams, or wait for site updates,” explains Malcolm Duckett, CEO at Magiq. “We will be demonstrating how quick and easy it is to deploy fresh, online campaigns in response to news events, product launches, customer’s interests or promotions and outlining how agencies can sell the benefits of our lead generation and customer retention solutions first hand.”
Magiq transforms digital marketing by allowing agencies to quickly make a client’s site dynamically adapt to every visitor providing relevant and compelling content. Unlike multivariate testing (MVT) tools, it allows the agency to exploit its creative skills in campaign and message design by providing information about each online visitor, their interests and history with the client’s business. This allows the agency to build tailored campaigns that demonstrate and utilize its expertise rather than relying on automatic ‘dumb’ products to make “best-guess” decisions.
If you are interested in scheduling a meeting to take part in a product demonstration or to meet with Malcolm Duckett please contact Paul Stallard at Berkeley PR on +44 118 988 2992.
For details of Magiq’s full range of services visit stand A439 or www.magiq.com.
About Magiq
Magiq, the on-demand digital marketing company, is dedicated to helping marketers communicate more efficiently, freely and effectively with their online customers using data captured from each visitor.
Magiq provides marketers with easy-to-use, cloud-based, pay-as-you-go, online services that compile and use customers’ online behavior and history to optimize and personalize digital marketing communications to the individual.
Magiq uses teams of ‘Gnomes’ to power the services – a descriptive metaphor for those Magiq users with a non-technical mindset reflecting the “service-not-technology” nature of Cloud-based solutions. So Gnomes can be “hired” and given simple and intuitive rules and budgets by the Magiq user to adjust the banners, graphics and text on a page, or identify and categorise a ‘hot’ leads or potentially defecting customers.
Magiq's solutions actually use advanced, proven Web 2.0 Technology and analytics to compile data about customers and visitors. By linking Magiq's automated digital marketing programs to data about individual customers, and their behavior and history of dealing with the site, Magiq can help marketing teams increase conversion rates, improve customer experience and increase customer engagement with the site, brand and products.
Magiq media contacts:
Paul Stallard/Kate Jones/Kate Bartholomew
Berkeley PR
+44 118 988 2992
magiq@berkeleypr.co.uk