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Internet Marketing Toolkit

Friday, May 21, 2010

An Internet Marketing Toolkit is now available from the leading full-service agency MediaCo.

http://www.media.co.uk/internet-marketing-toolkit/

Launched as part of the company’s new website (http://www.media.co.uk), the toolkit is intended to introduce you to some of the key elements of Internet Marketing and to help you deploy and employ best practice, including usage of Web 2.0 and Social Media.

It includes:

• Search Engine Optimisation - the signals that boost your rankings.
• Strategic Link Building - how to build your site’s trust and authority.
• Email Marketing - top tips for customer acquisition and retention.
• Pay Per Click (PPC) - how to increase leads and conversions.

Here are some excerpts:

Search Engine Optimisation

“Google actually uses more than 200 signals to identify the focus of a page, but here is your checklist of many of the fundamental on-page search engine optimisation (SEO) items.”

Strategic Link Building

“With the growth of real-time search and universal search, there are now multiple channels to develop mentions and signals to build the authority and trust of your website.”

Pay Per Click

“Your Pay Per Click landing pages are also very important and will help to boost your Quality Score. Best practice includes ...”

Email Marketing

“The most important purpose of most email marketing is the equivalent of saying ‘Click Here’.  You should, therefore, ensure it is obvious where the recipients should click and why they should click.”

Access the Toolkit today to develop your skills and learn more about e-marketing:

http://www.media.co.uk/internet-marketing-toolkit/