With dedicated online research, development and statisticians teams, gnresearch becomes the precursor in forecasting models thanks to the use of advanced technology. At the Online Marketing Show in London, gnresearch will present its unique 3D Simulated Shopping Test combined with an innovative market share forecasting model.
Gnresearch believes that consumer behaviour is best evaluated within the appropriate competitive context. Competitive context is important because consumers don’t think in the absolute—and neither should marketers. Our 3D tool helps put online respondents into a similar frame of mind as when they are actually in the store and making a purchase decision.
Advances in 3D technologies, that have been used in video games and CGI movies for years, are now available to marketers seeking innovative solutions for evaluating customer shopping behavior. The 3D tool enables respondents to experiment a very a realistic online shopping experience that brings added value in maximizing Marketing mix drivers such as in-store promotions, advertising, shelf positioning, and more.
Our simulated 3D shopping test allows client to:
- Collect valuable Market Share forecasting results thanks to the unique gnresearch model
- Build business while minimizing risk
- Optimize investment allocation to ensure clients get the most out of every dollar spent, including market research and marketing budgets
- Improve ROI of innovation (bigger, better, faster, cheaper)
- Build stronger and more profitable brands
The data this approach provides on customer behaviour is valuable in and of itself, and can be taken even further when combined with statistical modelling to evaluate and optimize the impacts that any element of the marketing mix might have on the purchase decision. For this, gnresearch has developed a full Market Share Forecasting model, specific for this 3D shopping tool.
Gnresearch Group, the customer experience intelligence arm of Teleperformance Group, was created in 2006 and is dedicated to quantitative and qualitative marketing customer research.
Thanks to its international structure (France, Italy, Germany, Tunisia and Albania), gnresearch manages with high-quality standards both domestics and multi-country surveys.
Through a large range of integrated online resources and tools and with an extensive market understanding, gnresearch allows its clients to build long-term and profitable relationships with their customers.