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DESIGN AGENCY STANDOUT LAUNCHES FIRST UK DIGITAL CAMPAIGN FOR LUXURY CHOCOLATE MAKER LINDT

Friday, May 21, 2010

Integrated design agency Standout UK has launched the first ever UK digital campaign for luxury chocolate maker Lindt.

The agency has created a dedicated microsite for an integrated Easter digital campaign promoting Lindt’s famous chocolate Gold Bunny.

The flash site - www.lindtgoldbunny.co.uk <http://www.lindtgoldbunny.co.uk/> - invites visitors to go on a hunt to find six hidden bunnies for a chance to win a 1kg of Lindt famous chocolate Gold Bunny. Lindt is giving away 1,000 Gold Bunnies.

The Gold Bunny Hunt campaign is being supported with an online advertising creative and an e-mail campaign. It is the first time Lindt in the UK has used a digital platform for a major marketing campaign.

"We're launching the Easter campaign for Lindt in a way that has never been done before," said Ashika Chauhan, digital director at Standout UK.

“It is the first time that Lindt UK has used digital as a platform to promote a marketing campaign. Lindt wanted to connect with its consumers so it was important to create a site which followed through with a visually engaging digital experience in a fun manner and in keeping with the Lindt brand guidelines and Easter theme.”

Standout is supplementing the website launch with a dedicated online advertising campaign. A send to a friend function on the site is helping to build momentum virally while an email campaign has been created to engage with Lindt’s consumer database. The website has already attracted nearly 10,000 visitors in the first few days since going live with the average time on site of 4.25 minutes.

The latest work with Lindt further enhances Leicester-based Standout’s FMCG portfolio, which includes Copella, Tropicana Kids, Monster Munch, Scotts Porage and Snack-a-Jacks.
The Lindt Gold Bunny Hunt campaign can be found on http://www.lindtgoldbunny.co.uk