Businesses large and small will be given the ultimate lesson in web
personalisation at next week’s Online Marketing Show, thanks to E-business
strategists at Echo E-Business.
Echo E-Business’s Chief Strategist Deborah Collier, who recently released a
whitepaper on the ‘E-Business Evolution 2009’, with comments from John Lewis,
Cancer Research UK, PricewaterhouseCoopers, J.P.Morgan and Linden Labs, will
be revealing an easy method for achieving basic web personalisation. She will
include an Echo E-Business case study example of simple web personalisation in
practice, in the form of leading medical herbalist Deborah Grant, who will be
unveiling her new Herbal Medicine web sites at the show.
The hour-long workshop takes place at Day 1 of the Online Marketing Show, which
forms part of MarketingWeek Live. During the workshop, Deborah will address many
issues relating to web personalisation, as well providing an insight into why
behavioural targeting has implications for privacy and brand reputation. Deborah is
also keen to remind businesses why enabling customers to choose what products
and content they see not only helps build trust and enhance sales, but also increases
long-term brand loyalty.
“Personalisation has come to the forefront again recently, as organisations seeking
the competitive edge, maximise the value of their online presence, strengthen
customer loyalty and increase staff efficiency. I have been working on strategies and
solutions for web personalisation over the last few years, but it’s nothing new,”
reveals Deborah, who has 13 years experience supporting, advising, training and
developing online strategies for both SME's and Large Corporations.
Despite previously developing, training or advising on e-strategies with companies
such as PricewaterhouseCoopers, Kenwood and John Lewis, Deborah is keen to
point out that personalisation is not just for the big boys, but equally applicable to
smaller businesses too.
“Technologies, and more importantly ideas around leveraging those technologies,
have evolved, to allow smaller organisations the ability to engage their users in a
personalised way. Personalisation is no longer a luxury but a necessity. Even the
smallest of organisations can add a more tailor-made experience to their web site
visitors. It comes down to old-fashioned selling – who are your customers and what
is relevant to them,” she says.
Deborah’s ‘Customer Engagement Workshop - Learn how to engage visitors on your
web site so that they buy, subscribe and interact’, is taking place on Tuesday 30th
June from 11am-12pm. For more information visit www.onlinemarketingshow.co.uk
ENDS
Notes to Editor
E-Business Architect Deborah Collier is the managing director of Echo E-Business, a
consultancy specialising in e-business, digital strategy, e-marketing and
management.
Echo E-Business' team of technology and marketing professionals are e-business
architects helping organisations to build, enhance and market their online presence.
Their unique service model, which focuses on expert strategy and planning, ensures
clients gain access to a wealth of design technology and development resources at
significantly less cost via their Authorised Supplier Network – EchoNet.
Deborah specialises in strategy and training for e-commerce, digital branding and
internet marketing. She has 13 years experience supporting, advising, training and
developing online strategies for both SME's and Large Corporations such as
PriceWaterhouseCoopers, John Lewis, Kenwood and the Landmark London.
She runs an e-business advice column which has more than 2,500 subscribers, and
developed a thought-leadership article on e-business strategies in collaboration with
PriceWaterhouseCoopers, John Lewis, Linden Lab, Cancer Research UK and J.P.
Morgan.
For more information visit www.echoebusiness.com
For all press enquiries please contact Amy Larman on 016