new media age Conference 2011

Key trends in online marketing: new media age’s view of the trends that are shaping the future of digital media and marketing.

Presented by
Justin Pearse, Editor, new media age

Panel includes:

Neil Perkin, new media age columnist and Founder of Only Dead Fish
Adam Graham, Founding Partner, Saint
Peter Cowley, MD, Spirit Digital
Antony Mayfield, Founding Partner, Brilliant Noise
Jon Myers, Head of Account Management, Yahoo!
Suzanne Moorey-Denham, MD, Dynamic Logic Europe

The session will look at the increasing influence of technology based retargeting and it’s impact on online marketing, with particular reference to CPA based channels. Affiliate networks, media agencies and technology providers will examine areas such as whether retargeting adds true value to the advertiser, the impact on an affiliate program and the impact of new regulation within this area.

Presented by A4U

Laurent Gibb, VP of Publishing and Licensing, myThings

Helen Southgate, Senior Marketing Manager at BskyB, and Chair of the IAB Affiliate Council

Fiona Robertson, Head of Performance Marketing, bigmouthmedia

Andrew Copeland, Client Services Manager, Webgains

This session will answer such questions as: do I know exactly who is tagging my page; who is collecting my data and why; do I know where all my marketing suppliers get their data from and how credible and recent it is; what does the privacy directive mean for my business?

Presented by
Gina Lovett, Reporter, new media age


Panel includes:

Ruth Boardman, Partner and Head of International Privacy and Data Protection Group, Bird & Bird
Mark Creighton, COO, Mindshare
Alexander Hanff, Head of Ethical Networks, Privacy International
Angus Glover Wilson, VP Operations & Chief Privacy Officer, Tagman
Louisa Wong, Director of Media Platforms, iProspect

Online PR and reputation management: key trends in the changing way that PR agencies work on digital accounts for clients, based the results of the Reputation
Online Top 100 PR agencies 2011 list.

Presented by
Vikki Chowney, Editor, Reputation Online


Panel:
Pete Goold, MD, Punch Communications.
Kerryn Dinsdale, Senior PR Manager, Barclaycard
Marshall Manson, MD of digital, Edelman, EMEA
Lara Leventhal, MD, Eulogy! Group

Florian Gramshammer, Country Manager, Commission Junction UK

Social search: how performance marketing is being applied to social platforms, and how they are being integrated into traditional search engines. Why an active Facebook and Twitter profile will boost visibility within search results.

Presented by
Will Cooper, deputy/news editor, new media age


Cedric Chambaz, EMEA Marketing Lead for SMBs, Microsoft Advertising
Andy Mihalop, Head of Search, iProspect

The future of digital advertising: until now, connecting brands with their online audience has been a case of macro-marketing. With consumers responding to - and expecting - increasingly personalised and relevant communications, this session will address the future of digital advertising and how brands that apply successful offline strategies to their online marketing will achieve superior customer engagement and maximum ROI.

Presented by:
Robin Goad, Director of Research, Experian Hitwise

Laura Chaibi, Director of Research, Yahoo

new media age’s view of the trends that are shaping the future of digital media and marketing.

Presented by
Justin Pearse, Editor, new media age

Panel includes:

Ilana Fox, new media age columnist, Consultant and Author
Adam Graham, Founding Partner, Saint
Laura Jordan-Bambach, Executive Creative Director, LBI
Ross Sleight, Chief Strategy Officer, Somo
Bruce Daisley, Sales Director - YouTube & Display, Google

Join our panel for an in-depth look into the host of opportunities to embrace performance marketing beyond the desktop computer. As consumer habits change, we will investigate the current trends in purchasing behaviour and how they are being used most successfully by publishers at the cutting-edge.

Hear a detailed case study from an award winning major advertiser that put online and offline in direct competition, plus hints, tips and success stories from across the wider industry.

Discover the size of the increasing shift towards payment on performance from traditional media spend, off-line voucher redemption, telesales tracking online and via print, mobile app developments and views on how mobile and social media will evolve within the industry.

Presented by A4U

Julia Stent, Partnerships Manager, Top10.com

Kevin Edwards, Strategy Director, UK network Affiliate Window and buy.at

Gillian Makepeace, Affiliate Marketing Manager, Debenhams

Greg Le Tocq, Managing Director, Vouchercloud

Online video: what more can online video offer beyond the pre-roll, and how can brands leverage online video to drive direct sales as well as brand engagement?

What is V-commerce, and how can it work for your brand? What are the opportunities for integrating social media more within video, and what are the benefits for brands? What are the best ways of measuring the success of online video campaigns?

Presented by
Jessica Davies, reporter, new media age


Ed Couchman, Commercial Controller, Future and Digital Media Advertising, Channel 4
Peter Cowley, Founder, Spirit Digital Media
Paul Bennun, Digital Director, Somethin' Else

Mobile commerce: what it is, how to make it work for your brand, and how it relates to the rapidly-growing sector of location-based services, including Facebook Deals and Vouchercloud.

Presented by
Ronan Sheilds, Mobile Correspondent, new media age


Jon Mew, Director of Mobile, IAB
David Fieldhouse, Co-founder and Strategy Director, Lucidity Mobile
Jason Taylor, VP Mobile Products, Usablenet
David Smith, Managing Director, IMRG

Marketing channels are integrating as marketers understand more about the impact that one channel has on the performance of another. This session will demonstrate  the models for attribution across marketing channels and how advertisers can analyse the customer’s journey. Also learn about TVs influence on search marketing effectiveness.

Presented by
Jonathan Beeston, Global Marketing Director, Efficient Frontier

media is very often split into three very separate disciplines of paid, earned and owned but as the web becomes increasingly interlinked, the opportunities for integration between them and the need to understand their relationship becomes even more essential for marketers.

Presented by
Charlotte McEleny, Senior Reporter, new media age


Speakers
Craig Hepburn, Global Digital Director, Nokia
Amy Kean, Director of Social Media, Havas Media
Simon Wallis, Sales and Marketing Director, Dominos

Putting data at the heart of your multi-channel marketing strategy: the greatest challenge for marketers today is making sense of the vast array of customer data being collected both online and offline and making it actionable. This session covers how to make sense of your data; evaluating which data to focus on, creating a strategy for ensuring data drives your multi-channel strategy, and measuring success.

Presented by:
Gemma Carver, Lead Digital Consultant, Experian Marketing Services