Wordbank is the online and digital marketing translation specialist. For the last 20 years we have set the standard for the effective translation and transcreation of advertising and marketing. However, now that DIGITAL marketing dominates, a lot of the old rules do not apply.
STOP - If you are translating your website into several languages are you throwing good money after bad?
Smart online marketing is about ranking, click-through and conversion. That is why online spend is focused on optimization, relevance, link-building, targeted content, ad-variant testing, automated-bidding on Google – at least it is when we market in English.
But what happens when the target market is France, Russia or China? Our experience is that most companies simply send web pages out for translation at the last-minute; demand that their keywords are translated into 10 languages overnight; or upload AdWords spreadsheets into Google-Translate for an instant response.
STOP – unless you have already done your local keyword research first and identified which terms you want to own for SEO or can afford for PPC you could be throwing away good money.
While Russians, Germans and French occasionally use English search terms, many use their own idioms for searching or apply the ‘translated’ term to something completely different.
STOP by Stand 422 and register for a free Multilingual SEO or international PPC Audit. We guarantee that this will identify a number of areas that you could fix to improve international traffic, click-through and conversions on your international website.
START translating your web and online content intelligently. Sales leads will increase and translation costs reduce.
START working with a company that understands online marketing and advertising not just translation.
From our offices in London and Denver Wordbank offers:
Multilingual SEO, International PPC, Advertising transcreation (read our transcreation BLOG), Web translation and localization including all the following media: elearning, Social media, Flash animation, Mobile applications, Audio and video integration, Email marketing, Online gaming