New Media Age Digital Strategy Theatre

Julius Duncan, Director, Headstream
Stephen England-Hall, Managing Director, Razorfish
Ciaran Norris, Head of Social Media, Mindshare
William Owen, Executive Director, Made By Many

Tom Jones, Customer Services Manager, Kitbag
Michael Weston, VP Sales, Lyris

Katy Howell, Managing Director, immediate future

This session will cover how BT.com is evolving by developing its digital strategy. It will cover the strategy for the re-design of BT.com in 2008, the development of a KPI framework to measure success and the ongoing optimisation based on our Insights. Developing BT.com as a retention channel is a further strand of the evolution looking at how the organisation blends sales and service and the BT Vision proposition.

Sam Calvert, Head of Online Acquisition and Retention, Consumer, BT.com

Iain Preston, Client Director, LBi

Joy Armitage, Interactive Manager, Cadbury

Digital is the social glue behind Robinsons Fruit Shoot's latest marketing initiative. Instead of thinking of digital as a 'channel', Britvic have invested in an online platform to build a long-term relationship with people who buy Fruit Shoot.

Rather than focussing on short burst, interruptive digital campaigns targeting shoppers (mums, dads and grandparents), Fruit Shoot have taken a step to communicate with these groups in a new way that delivers value and utility to consumers first, and responds in an agile manner to feedback received from the community. This requires a different way of thinking.

An integrated team from Britvic Soft Drinks (owners of Robinson's Fruit Shoot), Made by Many and BBH will talk about their parenting platform Ready for Ten which uniquely targets parents of 6-9 year olds – those most likely to choose and buy the Fruit Shoot brand -- and creates a valuable utility by bringing them tips, information and conversation from hand-picked mummy bloggers, twitter and the best of the web.

Chrissie Richardson, Fruit Shoot Brand Manager, Britvic
Charlotte Hillenbrand, Account Director, Made by Many
Tim Malbon, Founder, Made by Many

Catherine Toole, Founder and CEO, Sticky Content

Michael Bayler, Bayler & Associates, Author “Promiscuous Consumers, Invisible Brands”

Michael Bayler, Author 'Promiscuous Consumers, Invisible Brands,' Bayler and Associates
Paul Frampton, Managing Director, MPG and Media Contacts
Robin Hamman, Director of Digital Practice, Edelman
Nathan Guerra, Director of Innovation, AMV BBDO
George Nimeh, Regional Digital Director for Europe, Iris Worldwide

 Natalie Cowen, Acting Head of Brand, First Direct

 

Catherine Toole, Founder and CEO, Sticky Content

• The Convenience Store of the Future
• Improving Profit and Brand Awareness at the Focal Point of Convenience Retailing 
• Improved Shopper Experience using POS fixtures

Peter Ward, Business Development Director, Counter Intelligence Displays Ltd

• Explore the synergies between online and offline retailing
• What can more traditional retailers learn from online companies and vice versa
• How can you integrate the benefits of in-store promotion within the online space

My-Wardrobe.com

• Music on clients' web-sites through our web-application
• Working with retailers to develop experiential music events to promote band and brand growth
• Joining up in-store events with online promotions to create a truly integrated experience

• Fever Tree divulge the secrets to their success & how they have pioneered a new drinks category in both on-trade and off-trade
• Demonstrating innovation to change consumer & supplier perception to continue growth 
• How Fever Tree have evolved their in-store product marketing to stand out from the masses

• The role of in-store and shopper marketing and how to Illustrate the build of awareness
• Challenges of the store environment - scale, layout, constraints and existing merchandising practices such as brand blocking
• Challenges of marketing a new brand and gaining standout in-store leading to consumer ‘buy in’ and maintaining consumer ‘lock in’ through the appeal of progressive ranges
• Developing a new vision for the fixture and the role of POP

Jonathan Bowden, Regional Director, HRG

Get the most out of retail marketing in this two part session.

Retail marketing is about more than in-store – it embraces the entire Shopper Journey whether in the home, out and about or in the store.

This two part conference will delve into many current issues such as:

• Retail marketing is about more than in-store – it embraces the entire Shopper Journey whether in the home / out and about / in the store
• Retail marketing targets shoppers and consumers - they are not the same and must be treated differently 
• Retail marketing offers deeper understanding and insight into shopper behaviour than traditional media
• Retail marketing is poorly aligned with competing agendas among retailers / brands / agencies which is holding back the development of the sector
• Retail marketing is about more than just sales promotion/ POS - it covers awareness / preference / purchase / loyalty / advocacy and is as relevant for building brands as driving sales 
• Retail marketing should recognise the value of brands in creating differentiation and experience (vs. retailer clean store policy)
   

The conference is split into two sessions.  Join in for one or both.  There will be a 15 minute break between the first and second half.   

Jon Southcombe, CEO, ABC Media a division of RMI group of companies

David Buckingham, UK General Manager, LMG

Anthony Hopper, Managing Director, Saatchi & Saatchi X

David Norbury, Chief Executive Officer, REL Field Marketing & Sales Consulting

Plus speakers and case studies from The Co-operative Group, Proctor & Gamble and Diageo.

Get the most out of retail marketing in this two part session.

Retail marketing is about more than in-store – it embraces the entire Shopper Journey whether in the home, out and about or in the store.

This two part conference will delve into many current issues such as:

• Retail marketing is about more than in-store – it embraces the entire Shopper Journey whether in the home / out and about / in the store
• Retail marketing targets shoppers and consumers - they are not the same and must be treated differently 
• Retail marketing offers deeper understanding and insight into shopper behaviour than traditional media
• Retail marketing is poorly aligned with competing agendas among retailers / brands / agencies which is holding back the development of the sector
• Retail marketing is about more than just sales promotion/ POS - it covers awareness / preference / purchase / loyalty / advocacy and is as relevant for building brands as driving sales 
• Retail marketing should recognise the value of brands in creating differentiation and experience (vs. retailer clean store policy)
   

The conference is split into two sessions.  Join in for one or both.  There will be a 15 minute break between the first and second half.   

Jon Southcombe, CEO, ABC Media a division of RMI group of companies

David Buckingham, Managing Director, LMG

Anthony Hopper, Managing Director, Saatchi & Saatchi X

David Norbury, Chief Executive Officer, REL Field Marketing & Sales Consulting

Plus speakers and case studies from The Co-operative Group, Proctor & Gamble and Diageo.

Marketing relationship is often built around the concept of loyalty cards while using tools like website, consumer magazines and printed promotional coupons to capture consumer attention. Although most retailers have developed loyalty cards, today many brands doubt in their efficiency: card owners are less likely to be loyal and animation tools lack of impact to boost the customer's commitment. The ROI ratio is quite low!

Instead, OBAD Mobile Marketing looks to the problem from a different angle by developing the first mobile loyalty card which interacts with consumers 24/24 and 7/7, whatever the carrier and the cell phone. Thus, in a single click, customers can access all services provided in a traditional loyalty card but moreover: check their loyalty points and cash-back account, earn & burn customized promotional coupons, subscribe to consumer coaching schemes … in a real-time.

This session illustrates functions of OBAD’s mobile loyalty card, the most efficient tool for consumer recruitment and loyalty.

Alain Dolium, CEO and co-founder of OBAD Mobile Marketing

BT unveils new ethnographic research of shoppers and shop staff looking at how retailers can make the most of the store and web working together.

Through a series of video interviews of shoppers and staff, BT’s multichannel retail specialists shares insight and innovative ideas about what consumers and retailers really mean by "seamless customer experience".

Demonstrating how assisted selling applications allow retailers to profitably complete in the store, a shopping journey begun on the web, from a mobile or even via Facebook.

Q&A

Geoff Barraclough, Director Strategy, Marketing & Propositions, BT Expedite
Charleen Benson, Director, Store Consulting Services, BT Expedite
BT Expedite is the retail solutions division of BT

Client case-studies from across industry sectors, illustrate the benefits of placing a 360 degree view of the customer at the heart of communication and turning large volumes of transactions into deep customer insight

Peter Thompson, Commercial Director, Transactis
Nick Lamb, Head of Client Development, Transactis

This presentation will consider how the voice of the customer can be used to truly drive the business in an era of multi-channel relationships. Crayfourd will discuss a new conceptual framework for engaging with the customer through being needs-focused in marketing, while still delivering the retention rates and shareholder value required by the business.

Using insights from a current pilot, this session will examine how to deploy the knowledge built into a single customer view against the noise being generated from customer feedback to create truly memorable and measurable marketing activity.

Peter Crayfourd, Head of Customer Lifecycle Experience  at

Orange Group – France Telecom

Managing customers profitably can be tricky, especially with multiple brands and disparate databases. Equifax SCV solutions deliver the best opportunity businesses have ever had to connect every interaction a customer has with their organisation. In this session we will describe the exclusive means by which we analyse an individual’s relationship across an organisation and distribute the intelligence under an individual reference number; uniting an organisations customer data, quickly and comprehensively. Using live customer case studies to illustrate the value of our solutions by highlighting where our customers are now able to demonstrate clear advantage in cross-sell, customer management and regulatory areas.

Gary Humphrey, Product Manager, Equifax Ltd

Neville Seabridge, Business Development Director, Equifax Ltd

The rigid disciplines of IT and the softer focus of Marketing have traditionally seemed poles apart, but the emerging integration of digital media, data and direct marketing means that the ground rules are changing. This talk discusses how the latest technology can capture detailed customer data from almost any online application. How data is then transformed into business events and surfaced via open API’s, SOAP and SQL interfaces.

Malcolm Duckett, VP Marketing & Operations, Speed-Trap

Managing customers profitably can be tricky, especially with multiple brands and disparate databases. Equifax SCV solutions deliver the best opportunity businesses have ever had to connect every interaction a customer has with their organisation. In this session we will describe the exclusive means by which we analyse an individual’s relationship across an organisation and distribute the intelligence under an individual reference number; uniting an organisations customer data, quickly and comprehensively. Using live customer case studies to illustrate the value of our solutions by highlighting where our customers are now able to demonstrate clear advantage in cross-sell, customer management and regulatory areas.

Gary Humphrey, Product Manager, Equifax Ltd

Neville Seabridge, Business Development Director, Equifax Ltd

Paddy Earnshaw, CRM Director, Travelex Worldwide Payments

Client case-studies from across industry sectors, illustrate the benefits of placing a 360 degree view of the customer at the heart of communication and turning large volumes of transactions into deep customer insight

Peter Thompson, Commercial Director, Transactis
Nick Lamb, Head of Client Development, Transactis

• Building one of the world’s fastest growing children’s entertainment properties from zero to 15 million customers in 12 months!
•  “Sell, Convert, Keep”, harnessing the power of the customer value chain and what it means to our business and marketing approach
• Building a multi-channel global marketing strategy for the 21st century
• How to leverage multiple traditional, new and emerging marketing channels to maximise cross efficiencies on a global scale 
• Understanding the customer acquisition funnel, how it works, trends and key learning’s 
• Marketing by numbers, how to harness return on investment (ROI) to make better informed marketing decisions 
• Our vision for an online gaming future, the past, the present and the future! 

Ed Relf, Chief Marketing Officer, Mind Candy/Moshi Monsters

• Achieve efficient operations using Globalpark’s EFS technology – including faster turnaround times, increased response rates and quality assurance
• Learn to make research findings available and actionable to all relevant audiences, including those that were previously under served
•  Easily customise feedback platforms to address individual clients by merging operational and research data

Ville Roisko, Director, Institutional Clients Group, Citigroup

Alex Wilke, Managing Director, Globalpark UK Ltd 

Part 1: Using research and insight to shape creative strategy and content across multiple platforms

• Using research and planning to develop content that audiences value
•  Insights, approaches and case studies

Holly Goodier, Head of Planning - Multiplatform, BBC

Part 2: Calling on the professionals: Utilising community solutions to co-create with healthcare stakeholders

Chris Day, Head of Communications, Care Quality Commission
Danielle Richmond, Account Director, Nunwood

• How can a survey of this nature be administered?
• Will consumers engage in the research process?
• Are lenders striking the right balance between flexibility and assertiveness?
• The longitudinal link between attitude and repayment behaviour, do customers do what they say they will?
• Are lenders treating customers fairly?
• The prospects for a favourable outcome for both borrower and lender

Mark Long, Business Propositions Director, BDRC Continental

Adam Thornber, Strategy Manager, Northern Rock

• Focusing on the restaurant industry, the session is designed to help brands understand what drives people as human beings – and showcases ‘passions’ that profile people and brands. Harris Interactive are joined by Peach Factory, the leading media, events and insight business to the eating-out and drinking-out business, to demonstrate how Harris LifePulse was used to good effect in profiling the lifestyle of consumers of different restaurant venues.
• This session will demonstrate how understanding consumer segments through their passions offers brands a step change in their ability to connect with their audiences.

Peter Martin – Owner - PeachFactory

Protect your brand’s future.

Are you focusing in the right areas? – Is your brand strategy future proof?

Simply researching, segmenting and mapping the way your market currently looks is not enough.

You need to understand how your market will look in the future:

• Are you innovating in the areas that are not only big now, but are set to grow in the future?
• Are you connecting with the leading edge consumers that are setting the agenda in your category?
• Are you building a brand strategy that is sensitive to new and emergent needs?

At Clear we have helped some of the World’s biggest brands become and stay future focussed.

During the session we will share the principles behind future proofing your marketing strategy, including in-depth case studies and Q&A workshop.

Damian Symons, Director of Insights, Clear

Using Our Senses - A Sensory Approach To Successful Brand and Product Development

• Learn how to develop a successful brand/product strategy utilising a combined sensory and consumer research approach
• Explore the benefits of sensory research
• Using all our senses to create longer, stronger and more profitable brands/products

• Explore how P&G innovate around their brands
• Provide an innovation framework that can be applied to any brand and understand how it enables you to identify collaboration opportunities
• How best to build an early idea in a compelling proposition

Mike Addison, New Business Development, Procter and Gamble

• With mature and competitive consumer markets all filled with fit-for-purpose products and services, the new battleground for brand and product success has shifted far more towards the intangible area of emotionality.
•  Research is locked in a routine of measuring purchase intent and liking without due attention being given to the emotional or conceptual fit with consumers' needs and expectations.
•  This presentation draws on data from 4 projects covering dark chocolate, orange juice, beer and high performance cars to explain the Brandphonics principles and concludes that there are indeed more appropriate ways of getting emotional with quantitative research.

David Howlett, Strategic Planning Director, MMR Research Worldwide Ltd and Brandphonics

Part 1: Measuring engagement, commitment and loyalty

•  Charities enjoy levels of engagement and loyalty that few commercial brands could hope for
•  Use research to understand and measure supporter engagement and commitment
•  Make the most of database analysis to gauge supporter loyalty

John Whitehead, Supporter Planning and Insight Manager, WaterAid  

Part 2: But tracking research is really boring, isn’t it?

• Keep the information relevant: How client and agency worked together to keep HSBC informed through internal changes and the economic downturn
• Audience engagement: how presentations and data delivery keep evolving to best meet client needs

Lucy Cobby, Manager, Commercial Insight, HSBC

Shiona Davies, Director B2B and Finance team, BDRC Continental

Tony Nunan, MD, Visuality

• Find out how Danone Baby Nutrition was able to connect with mothers and their emotions across different geographies and emotional segments using BuzzBack’s PET techniques.
•  Explore how to overcome the problem that standard quantitative research only delivers attitudinal responses and not emotions

Claudia Esposito, Global Consumer Insights Manager, Danone Baby Nutrition Division

Martin Oxley, Managing Director, BuzzBack Market Research Europe

• Understand how social media and consumer content has a direct affect on consumer purchasing behaviour

• Who do consumers trust to give them meaningful information?

Ralph Risk, Marketing Director EMEA, Light Speed Research

Studying youngsters identity by combining visual ethnography & netnography – MTV Networks and InSites Consulting

• Learn how different subcultures can be grouped according to 4 different axis and what this model can learn marketers on branding towards teens.
• Find out how to conduct online ethnography with pictures, video’s and blogs
• Discover what is aspirational for youngsters and what they reject
• Hear what we could conclude about the difference between online and offline identity of youngsters by following them 6 weeks

Chenling Zhang, Senior Programming & Research Executive, MTV Networks Belgium
Annelies Verhaeghe, Senior Research Manager, InSites Consulting

Please note this session will take place in the Henley Suite

• The requirement: What key issues and challenges drive a client organisation to consider\adopt a strand of resource to develop\implement a Knowledge Management solution?
• The vision: from those challenges, what approach and results are desired and what form does the solution take and what decisions\factors feed into shaping this?
• The barriers: in actual fact, grasping the process – what stage-gates and hurdles were the key inhibitors to success and how were they overcome
• The agreed approach: What process was engaged to achieve the goals and objectives set out in phases 1-3 
• The solution: What was delivered, how did this satisfy the goal
• A short & simple step by step run through of the MBNA fizz portal, key features including the look and feel of the site itself and the benefits these provide
• The aftermath: How has this engaged the organisation and what have been the key successes and failures

James Walker, Chief Strategy Officer, Nunwood

Nunwood Case Study of Bank of America

         

Please note this session will take place in the Henley Suite

1 - Don’t go zombie, go Virgin Trains. Using the co-discovery interview to deliver strategic insight for Virgin Trains.

• Virgin Trains introduce the strategy behind the new ‘modal shift’ campaign
• Wardle McLean demonstrate how the filmed ‘co-discovery’ interview delivers unique insight into the Virgin Trains passenger experience 
       

Simon Lamey, Wardle McLean 
Dominic Scott-Malden, Director, Wardle McLean
Ronica Joshi, Insight and Planning Manager, Virgin Trains






2: The future of ethnographic research has arrived. Introducing the revolutionary ethnographic capture tool, the edl APP

The edl APP is a brand new mobile phone application (iPhone and Blackberry), an innovative capture tool and a means of editing and collating real life events via video, pictures, audio and text. Find out how it works in practice and why Coca Cola are rolling it out globally as an in-house tool.

Siamack Salari, Founding Partner, EverydayLives

Please note this session will take place in the Henley Suite

Reacting to the Cyber Revolution

• We are going through a revolution causing inevitable change on a massive global scale.
• The rule book is being re-written for industries, brands and organisation how are you reacting to it.

Quinn Stainfield-Bruce, Founding Partner, The Conspiracy Group

Please note this session will take place in the Henley Suite

Thom Noble, Managing Director, Europe of NeuroFocus,  details how neurological testing – and the insights and recommendations it delivers for leading brands– is revolutionizing consumer marketing.

Recent breakthroughs in neuroscience research have not only expanded the frontiers of medical knowledge about how the brain functions, they have also offered a whole new pathway toward developing more effective, Innovation, Product Design  and  Marketing across all forms of media. With its Nobel Laureate NeuroScience credentials, NeuroFocus applies its patented technology and proprietary EEG techniques to capture precisely how consumers respond to Advertising, Branding, Sensory Product Experience, Packaging, Instore, Online, Entertainment and Environments. Brainwave analysis measures consumer responses accurately and free from the familiar but unavoidable distortions and biases which impact traditional research methods. For the first time, a consistent and actionable view into the consumer’s mind is possible.

As global leader in the field, NeuroFocus will outline just how today’s premier international companies are already applying and embedding its techniques into their research programmes  and reaping the ROI benefits of deeper, richer and highly actionable insights. 

TouchPoints

1.      Overview of NeuroMarketing: The Science and Techniques

2.      Application to typical study areas including Experiential and Sensory testing

3.      Relevance to specific industry sectors including FMCG, Autos, Pharma, Financial Services, Retail, Media and Entertainment

4.      The added value benefits of NeuroMarketing

Kate Thompson, Partner and Head of B2B Research, Europe of NeuroFocus  

• Learn how to develop a successful brand/product strategy utilising a combined sensory and consumer research approach
• Explore the benefits of sensory research 
• Using all our senses to create longer, stronger and more profitable brands/products

McCallum Layton