Workshops

How to get the most out of your search marketing budgets today - and ensure that search continues to drive results in an increasingly competitive future. The session will provide valuable insights into search marketing gained over the last 8 years by DBD Media, one of the UK's longest established search engine marketing specialists.

B2B, B2C and information site owners will all benefit from the background knowledge and the case studies covering optimisation using Automation by YourAmigo. Whilst there are many SEO techniques, no more is compelling than actually ensuring that Natural Search Engines - Google, Yahoo, MSN etc. - see that your site has an important response to a search query. Through the case studies, understand how scalable web-site SEO automation is bringing high level of return to companies around the globe, and how you could benefit.

Highlighting the continued importance of content, but also explaining how building quality links (from various sources including social bookmarking) combines to positively effect search engine position rankings.

There's a huge focus on obtaining online traffic but it's only half the goal. Clever companies understand that it's vital to provide a compelling experience to those people who visit the website. Examining a range of techniques used to improve conversion, this session will consider:

• Art of persuasion
• The "right" amount of information required to get the sale
• Common pitfalls and their solutions

Guiom Peersman, UK managing director of Dialogue Communications, one of leading providers of mobile marketing solutions, will offer his expert industry knowledge on how best to introduce mobile into the marketing mix and explain how companies can use the mobile medium to complement other marketing activities.

There will also be the opportunity to take a look at real business results, as Dialogue showcases past and present mobile marketing campaigns, as well as offering advice on how to use mobile marketing campaigns, the importance of the mobile internet, how best to utilise it, and how mobile can be successfully used as a tool to improve customer care.

With so many channels to reach consumers, how can advertisers and marketers be sure their campaigns are effective, and how can they justify using search and rich media advertising to drive revenue. Using tools that specifically track how your users convert, find out how DoubleClick can help you maximise your return on investment and generate the results that matter.

This sessions discusses:

• How it Works - and who it works best for!
• Ingredients of a good PPC campaign - understanding Google AdWords and Quality Score
• Latest Trends & Developments from the world of SEM

Maximize your ROI through improved strategy, content, testing, list growth and technical considerations. It doesn't matter how successful you think your email programmes are, there are always new strategies and tactics that you can implement to make them even better. This session is designed for email marketers who are interested in the latest strategies and best practices for maximising the ROI of their email programmes.

Social media has enabled users to create environments where they determine the content and are able to share with their contacts and friends. How can advertisers and marketers take advantage of this? Enter the 'widget'. Using widgets as a means of social advertising, users can add an advert that they see online to their iGoogle' page, for example. Advertisers can then use these widgets to deliver new ads to the user, RSS feeds and allow the user to share with their friends. Join DoubleClick to learn more about the next generation of social advertising.

This session will discuss:

• Essential criteria for engaging with social media
• Analysing the online chatter to inspire advocacy and word of mouth
• How can all the bells, whistles and widgets really help you spread the online buzz
• Benchmarking to establish success factors