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The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 350 members, it's run for the leading media owners and agencies in the UK internet industry.
Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands.
Through the dissemination of research and the organisation of regular events, we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.
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The Interactive media industry delivers the future today. Keeping up with the pace of change is very hard: the winners will be those who have their fingers on the pulse. Established in 1985, BIMA is the most esteemed trade association representing interactive media in the UK. Through a variety of activities and networking opportunities it provides clarity and guidance.
BIMA delivers the power of information and support, and is a united voice for the industry.
www.bima.co.uk
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The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity*. The IDM has trained more than 60,000 marketing practitioners; 5,500 hold the coveted IDM Diploma.
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The UK Association of Online Publishers (AOP) is an industry body representing media owners creating original, branded, quality online content, from newspaper and magazines, TV and radio broadcasting, and pure online media. AOP presents a unified voice to industry and Government publishes original research, hosts forums, awards and conferences.
www.ukaop.org.uk
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The Institute of Practitioners in Advertising (IPA) is the trade body and professional institute for UK advertising, media and marketing communications agencies. Its 274 corporate members handle over 80% of the UK's advertising agency business which has an estimated value of £18 billion. In 2006 the IPA's Media Future Group launched the revolutionary TouchPoints Initiative offering a unique view on how media fits into consumers' daily lives plus the first, industry available, multi-media channel planner. July 2008 will see the launch of the second round of this major study which will provide a major insight into how digital media are changing peoples' lives- for more information please see www.ipa.co.uk
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