June 2006 |
54% of consumers admit to lying online - half your email database could be flawed
Industry research shows most consumers, 54%, admit to filling in false information online. If consumers are lying, email marketers can't trust their traditional data collection methods and need to employ further segmentation models to validate the data, such as behavioural targeting.
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June 2006 |
Adprecision launches first multi-channel feed management tool for Search Engine advertisers
Adprecision has launched version 2 of its ESP (Enhanced Search Performance) software that allows Search Engine advertisers to automatically update their keywords and ads directly from their product database.
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May 2006 |
Stephen Taylor of Yahoo! to speak at OMS on the future of search
Search topped Online Marketing Show (OMS) survey as the key growth area for most marketers; Regional Vice President of Yahoo! Search and Search Marketing, Stephen Taylor, will be the keynote speaker on day one of the Online Marketing Show
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May 2006 |
Market Research by Mobile Phone product to be launched at the Online Marketing Show
Embrace Mobile are launching their innovative new application, 'Market Research by Mobile Phone', at the Online Marketing event on the 7th and 8th June. This provides market researchers with a method for collecting data instantaneously, reflecting how a respondent feels at the time of the experience.
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May 2006 |
The end to all your searching?
In September 2005 digital agency World Archipelago Internet (WAI) set up a new division called 'The Search Engine Sensitivity Unit' (SESU). The unit will exclusively concentrate its efforts on offering Search Engine Optimisation (SEO) for clients using an array of techniques, some already known to the industry and others not.
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May 2006 |
Rocket map re-launches with its cutting edge visual search that isn't just a pretty face!
Rocketmap.com, a ground breaking visual and filtered search functionality has re-launched its website today showcasing the recently updated technology.
Originally used for the property market this dynamic tool is starting to grab the interest of other industries which have location based businesses, Shops, Hotels, Hairdressers, Gyms, Dating sites, Travel companies the list is endless.
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April 2006 |
Holiday Inn Offers Britons Trips to the World's Most Exciting Cities in Interactive Promotion
Holiday Inn and ePrize launched today the hotelier's new interactive promotion in the U.K., "The Holiday Inn Room with a View," allowing Britons who love to travel the chance to win one of five trips to the world's most exciting cities.
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