Google University

If you want to know more about Google AdWords and how it can help your business, you should attend the hour long Google University sessions.

The Google Basics University (Tuesday 24 and Wednesday 25 June (from 10.30-11.30am) will help you understand why you should advertise online and use Google AdWords. You will be shown how to set up an account, be introduced to the key principles that help you get the most from your account and learn how to measure the success of your campaigns.
Google University - Google Analytics and Website Optimiser (Tuesday 24 and Wednesday 25 June 12.30-13.30) Learn to use the new Google Analytics and Website Optimiser to analyse where your visitors come from, how users interact with your site and how to fine-tune your site content.
Google Analytics: Discover. Share. Act. The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.
Website Optimiser: Google's free A/B and multivariate testing tool helps you discover what combination of site content is really most effective at turning your visitors into customers.
The Google Masterclass University (Tuesday 24 and Wednesday 25 June from 14.30-15.30) will build upon your existing knowledge and empower you to take full advantage of AdWords. We will offer you a refresher on AdWords, demonstrate methods to boost ROI from your campaigns and show the many Brand opportunities that AdWords can offer you to strengthen your presence on the web. At the end we will also show you some of the new tools and recent launches for you to try out.

Please register for the Google session you would like to attend and arrive early to guarantee entrance - due to large interest, registering before the event cannot unfortunately guarantee a place